Jack McCoy stops by

Film maker Jack McCoy stopped by the Shop today promoting his new movie.  A Deeper Shade of Blue was made to show in movie theaters instead of just DVD's.  Old school is the way to go.  I remember going to the Isla Vista theater to see all of the new surf flicks.  Nothing like seeing them on a big screen.  The movie will show one night only.  http://adeepershadeofblue.com/

Seems Buzzy Kerbox was tired from the previous nights opening show.

New Dennis Ryder Hulls in stock

 

 We just got in a 7'2" and a 6'6" Dennis Ryder Hull.

Deep Magazine article

To read the full story Click here.

XCEL wins award

HALE'IWA, HI (February 11, 2013) - Xcel is excited to announce its win for the Drylock boot as Hardgoods Accessory Product of the Year at the 10th annual Surf Industry Manufacturer Association (SIMA) Image Awards, held last Friday at the Grove Theater in Anaheim, CA. It is Xcel's fourth SIMA Image Awards win, and the first in the Hardgoods Accessory Product category, awarded to the surf hardgood accessory product retailed in 2012 that featured the most exciting innovation, design, or appeal. "We're proud and honored to be recognized once again by our industry peers," says Lance Varon, Xcel Design Director. "From day one, Xcel's driving focus has been to deliver the best possible product through an unwavering commitment to innovation, quality, and fit." "To have the Drylock boot nominated and ultimately win Hardgoods Accessory Product of the Year is a testament to the strength of that commitment among our outstanding team of employees, retailers, and team athletes." The Drylock boot is one of Xcel's most popular accessory products, trusted by surfers everywhere seeking the highest levels of warmth and performance. Innovative technologies include Xcel's exclusive Drylock ankle seal construction and heat-retaining, earth-friendlier ThermoCarbon lining made from bamboo charcoal and recycled poly fibers. Varon and the Xcel team joined over 850 attendees representing industry brands and retailers at the high-energy awards ceremony. "It's an exciting win for the Drylock boot and for Xcel," adds Greg Wade, Xcel Sales and Marketing Vice President. "Being honored in such a highly technical product awards category [fins, leashes, boardbags, and other wetsuit accessories are also eligible] is especially rewarding for a product-focused brand like us." Xcel is a three-time SIMA Image Awards Wetsuit of the Year (2007, 2008, 2010) winner. The goal of the SIMA Image Awards is to identify the surf industry's most influential companies and recognize them for their efforts to advance and grow the industry. Nominees are chosen by an industry panel of manufacturer and retailer experts. Winners are chosen by a final vote open to all SIMA member companies and specialty retailers.

New Boards this week

9'6" 40/65

9'6" 40/65

9'8" 40/65

Surfers are great friends

The one thing I have learned after owning the shop now for over 7 years is that the surfing community is very tight.  Customers are always willing to help the shop out anyway they can.  I was reminded of this when Dan LeHew came in and told me he was going to paint the shop for me.  He made it very clear that this was his gift and it would cost me absolutely nothing. 

It brought back the memory of when I was building the shop out at the beginning of this adventure.  I had been working on the interior for over 1 ½ months and the money and time was running out.  Larry Ugale who was a great friend and surfing buddy had been watching the progress, and asked me if I was going to paint the shop.  I explained that there was no more money available, and time was running out.

Larry told me to buy the paint and he would paint the interior for free.  I was so stoked as the paint inside the shop was 20 years old.  So Larry and little Larry came in and painted the whole inside of the shop.  When he was done, Larry said the outside needs to look as good as the inside, "so go get the paint".  Larry had one favor to ask, that was to give Little Larry a part time job.  It was a done deal without even thinking about it.

So what I have learned from these great people is that the local surf population has a lot of great giving people who share the stoke we all have in surfing.  A big shout out to all the friends who have helped me and the shop over the years.  Larry will always be remembered with his picture hanging at the doorway of the shop.

Clyde Beatty T-Shirt

Back by popular demand, Clyde Beatty Tiger Wave t-shirt designed by Brett Bednorz.  Just in time for Christmas.



Dennis Ryder "67"

Now days we have performance long boards, high performance long boards.  Before surfboards started to get short there were no high performance surfboards. We just had surfboards.  Making a surfboard high performance was up to the surfer. 

The last year of the long surfboard was 1967.  and reality is in ’67 there were some boards that could’ve been considered performance or high performance boards, but we didn’t call them  high performance boards, they usually had  the words “light weight” or “feather light” along with a model name. Basically a board that was in the low 9 foot range and a little thinner, not as wide as some of the other boards you might find on the rack in a surf shop and also, of importance, was they were laminated with lighter fiberglass cloth… of course that's why the were called light weight models.

These shorter, thinner, narrower, lighter boards were the performance boards of the late 60’s. I designed one for myself while shaping at Morey-Pope in 1967.  A 9 foot 22 inch wide thinned out narrow nosed light weight board that surfed really well. Quick turns, playful off the tail, good speed in trim. Nose rides, coasters, cutbacks, all the great performance stuff.  I liked the board so much and felt you could push it to new and higher surfing performance levels that I used the design in most of the early William Dennis boards when Blinky and I first got started.

I’ve now got a reissue of this board, I call the ’67.  A traditional single fin performance long board with a slender over all foil. Nice curve in the outline back of center with a soft rolled bottom and accelerated rocker out the back for quick turns and playfulness on the tail.  Narrow nose for lighter swing weight and better wave face fit. A long and low rocker curve through the nose for good trim and nose riding.  

The ’67 takes traditional long boarding to new performance levels. The boards are available at Wavefront Surf Shop.

Dennis Ryder

Vince Felix noseriding the "67"

9'6" 40/65

New delivery of a 9'6" 40/65 Davenport.  Great rootbeer brown tint job.

$895.00